Davido: The Return Of The King
Months
back i wrote an article lambasting the Sony Records act Davido of
disastrously leaving the scene for competitors to take his African
throne. The singer on his part made fans realize the fault was not all
his but rather his materials were being withheld by his new management
Sony Records. The year 2016 ended on a relatively low key mode for him
as he payed the price for not dropping any material for a lengthy period
totaling eleven odd months by missing out on all major awards.
Since
the turn of the year it's been a new story for the DMW boss as he has
again stolen the hearts of the African continent with a chart topping
single and back to back music hits from his EP. Realizing he was fast
losing his foothold on the African music scene with his desire to hit
the international market, Davido took aggressive steps to correct that
anomaly by first dropping his manager Kamal Ajiboye who seemed
determined to propel the youngster to international acclaim. Declaring
via a snap chat post his intention to quit chasing the international
market , he says "fuck all that international shit! It's cool but fuck
it im back to basics!!". That comment got many wondering what happened
to the Sony Music deal he snagged.
He
released his EP, ‘Son Of Mercy’ late last year under the Sony BMG
imprint and has followed that up with a tremendously successful 'IF'.
With the Tekno produced 'IF' dominating headlines amidst topping charts
and gathering favorable reviews, the year has been a fruitful year for
Davido who is set to further wrestle the industry from new school acts
threatening to take over his domain with his much publicized 'Back To
Basics' tour. The Sony Artist announced his ‘Back To Basics’ Nigeria
tour, and it’ll be hitting up eight cities around the country. Abuja,
Port Harcourt, Enugu, Benin, Ilorin, Osogbo, Ibadan, and Lagos are all
listed as cities that will be hosting Davido.
The
Tour would provide ample opportunity for him to gain further grounds on
competitors and also provide a platform for individual artistes from
the aforementioned states to showcase their craft. But most importantly,
this might be Davido’s opportunity to cement his status as a major
player in the Nigerian music industry . He is arguably the hottest act
on the continent at the moment (and has been since his debut), and a
well-orchestrated national tour, complete with choreographed sets and
legitimate merchandise would further set him apart from the rest.
Davido is back to basics and with the year just beginning the stage is set for the return of the king.
Written
BY: Akpofure Shedrack, a prolific writer, entertainment critic and
seasoned follower of happenings of the Nigerian music industry. Follow
on Instagram & Twitter @king_konfam for more reviews.
Artwork
BY: Pmykel Designx a renowned cartoonist and graphics designer with an
impressive catalogue of works on instagram and the internet at large.
Preview more works from him on Instagram @pmykel_designx. Follow on
Twitter @pmykel1
This
Article is from the series "Industry Talk With Akpofure Shedrack"
featuring works from Akpofure Shedrack and Pmykel Designx. Stay tuned
for more.
No comments:
Post a Comment